Mossy Oak Properties Team | Our History | A Message from the Mossy Oak Team

Mossy Oak Properties Team

We're a unique bunch at Mossy Oak Properties - Avid outdoorsmen who are lucky enough to make a living in the field. By becoming familiar with the people who make up our company, you'll see that we take our business just as seriously as we do our sporting pursuits.

Toxey Haas - Chairman of the Board of Directors

For Toxey Haas, the success of Mossy Oak takes a back seat to the success of the people involved in the company. "Sure I'm proud of the nationwide success of Mossy Oak, but more than that, I am proud of the people in the company that have stepped in and grown with the needs of Haas Outdoors," he said. "Seeing these people accept challenges that they were not trained for and excelling is the greatest satisfaction of all." Even with all the success of Mossy Oak, Haas still manages to keep his time balanced between home, which includes his wife Diane, daughter Sara Frances and twins Daniel and Neill, and the outdoors. Haas brings true meaning to the headline, "My mind belongs to my work, my heart belongs to my family, but my soul belongs to the woods."

Chris Hawley, Co-Founder, CEO, and Director

Since its incorporation, Chris has been the CEO and a Director for Mossy Oak Properties. His deep love for the land and his appreciation for nature and the outdoors propelled him and Toxey Haas to create a unique network of real estate offices with the same values. He served as President of Mossy Oak Properties from April 2001 until September 2001. Prior to this, Hawley owned his own real estate company, Hawley Land and Timber Company, which was an Alabama corporation. Today, he serves as President and responsible broker for Mossy Oak Properties-Mossy Oak Land and Timber, Inc., which has offices in West Point, Mississippi and Livingston, Alabama. From 1988 to 1996, Hawley was Area Investment Manager for Equitable Agri-Business, a division of The Equitable Company. Prior to his employment with Equitable Agri-Business, he worked for Farm Credit Services in Demopolis, Alabama. Chris and his wife, Peggy, live in Livingston and have two sons, David and Hunter. You can contact Chris Hawley by emailing him at chawley@mossyoakproperties.com.

Fox Haas - Founding Director

Fox Haas spent 37 years at Bryan Foods in West Point, Miss. working his way to Vice President of Fresh Meats. As a major supporter and advisor to Toxey's business, Haas joined his son as Secretary-Treasurer and Chief Consultant to the Board. Haas has spent his life hunting with his son and teaching him about the outdoors since Toxey was six. He inspired the obsession Toxey has to be invisible to game and inspires all the employees at Haas Outdoors every day. Haas gives credit to the business's success to his wife Evelyn, who sewed camouflage clothing for countless hours in the early days of Haas Outdoors. Haas and Evelyn have three children, Shurley, Toxey and Nina and six grandchildren.

Bill Sugg - Vice Chairman of the Board of Directors

In December 1986, Bill Sugg became the first true employee of Haas Outdoors, Inc. Taking on the position as a salesman, Sugg hit the roads of Mississippi selling what is known today as Mossy Oak Brand Camo. Prior to Sugg's venture with Haas Outdoors, he spent nine years with Bryan Foods and for two more years Sugg was an independent insurance salesman. As Haas Outdoors, Inc. grew, new employees were added and more focus was needed to oversee the company's production and manufacturing, so in 1988, Sugg was promoted to Executive Vice President of Operations. As Mossy Oak continued to evolve, Sugg's success landed him the position of President in 2001. Sugg, his wife Shurley and their three children Bill III, Gregory, and Ann Payton reside in West Point, Miss.

Ronnie "Cuz" Strickland - Vice President of Media Services and Public Relations and Director

Ronnie Strickland is a native of Natchez, Miss. and has been in the hunting and outdoor industry for over 20 years. Involved in sales on a retail level for about 8 years, Strickland also took his expertise and ventured into video production. In 1988, Strickland hit the road selling covering the state of Mississippi. In 1990, selling success, long hours and total dedication landed Strickland the position of Public Relations Director for Mossy Oak. Strickland's department handled all public relations and media services. In 1995, Stickland's passion for capturing video of the outdoors allowed him to take on a new endeavor as Producer of Mossy Oak's very own television series "Hunting the Country," and Producer of Mossy Oak's popular video series, Mega Bucks, Whistling Wings, Deer School and Turkey School. In 1996, Strickland was promoted to Sr. Vice President of Media Services and Public Relations. As Mossy Oak's media initiatives grew, Strickland's role evolved into one that required more attention to television and video production, so, in 2001, he was promoted to Vice President of Media Services. Strickland is a director of Mossy Oak Properties and oversees all aspects of entertainment and video production for Haas Outdoors, Inc.  Strickland, his wife Pam and their two daughters Amy and Lauren reside in West Point, Miss.

Lannie Wallace - Executive Vice President of Marketing and Sales and Director

Growing up in the outdoors with the guidance of his father and mother, Lannie learned early the value of spending time outside. He truly lives every aspect of the active outdoor lifestyle. Whether it is hiking, fishing, climbing, hunting, or paddling he just can’t get enough of it. Growing up in rural Mississippi, Lannie attended high school at Tupelo High School and was active in the Boy Scouts, church, and anything else that would get him outside. After receiving his high school diploma, Lannie started work for Mossy Oak Brand Camo and pursued a B S Degree in Business and Marketing from Mississippi State University. As Mossy Oak grew his responsibilities broadened and included coordinating and facilitating Mossy Oak’s consumer show, and dealer support initiatives. After completing his degree in 1997 Lannie was promoted to Merchandising Manager at Mossy Oak, his responsibilities included coordinating and managing all consumer and trade shows, dealer and licensee service and support, and sales. In 1999 Lannie was promoted to Marketing Services Manager where he managed the production of all collateral materials as well as Mossy Oak’s promotions and sponsorships. After honing his marketing and production skills in the Marketing Services position, Lannie was promoted to Mossy Oak Brand Manager, where he helped manage all aspects of the Mossy Oak Brand. Lannie made the move to Mossy Oak Properties in 2005 to serve as the Vice President of Marketing and Sales. In his current position, Lannie manages all aspects of the Mossy Oak Properties brand and franchise sales and marketing. Lannie resides in West Point, MS with his wife Shannon and two black labs Chief and Man. You can contact Lannie Wallace by emailing him at lwallace@mossyoakproperties.com.

Aimee Reynolds - Vice President of Franchise Services and Communications Secretary to the Corporation

Aimee Reynolds joined Mossy Oak Properties, Inc. in September 2002. She grew up on the coast of Alabama where she developed a love for the beach. After high school, Aimee attended and graduated from the University of West Alabama. She worked for State Farm Insurance as a licensed sales representative for three years prior to joining the Mossy Oak team. Aimee and her husband, Robbie, reside in Livingston, AL with their two children, Kelbey and Carter Hays. Aimee enjoys donating her time and efforts to worthy causes, such as serving as the Co-Chair of the Sumter County Relay for Life and as the Co-Treasurer of the Livingston United Methodist Church. She enjoys painting, running, dabbling in photography, spending time with her children and playing tennis with her husband Robbie. You can contact Aimee Reynolds by emailing her at areynolds@mossyoakproperties.com.

Resa McClain Vickers - Marketing Manager 

Resa has spent more than 22 years in marketing and brand management. A native of West Point, Mississippi, she began her career at Bryan Foods, Inc., where she spent 17 years working in a variety of positions including Marketing and Sales Services, Customer Promotions and Special Events. Resa joined Mossy Oak Camo Company in 1999 as Promotions Manager, moved to Virginia in 2001, and returned to Mississippi and Mossy Oak in 2004 as Public Relations Coordinator. In this role, she managed the Mossy Oak Camo Pro Staff and Public Relations efforts for the company including press releases, website collaboration and outdoor writer and media relations. In March, 2007, Resa made the jump to Mossy Oak Properties, Inc. as Marketing Manager. In her role she is instrumental in planning, designing and implementing marketing strategies and programs for the corporate brand. Resa, her husband Mark and family reside in West Point, Mississippi. She is a member of First Baptist Church and enjoys attending sporting events with her 16 year old daughter, Alex. She loves spending time outdoors and has a passion for interior decorating. You can contact Resa McClain Vickers by emailing her at rmcclain@mossyoakproperties.com.

Christie Smith  - Administrative Assistant 

Christie joined the Mossy Oak Properties team in August, 2007. Prior to that, she spent seven years in sales service and accounting. Christie’s role as Administrative Assistant is to coordinate office services and procedures for Mossy Oak Properties, Inc. She was born and raised in West Point, Mississippi. She attended West Point High School. Christie and her husband Lon, reside in West Point with their two children, Baylee and Jacan and two dogs, Drake and Tonka. She enjoys working in the yard, spending time with friends and family, and being in the outdoors with her husband Lon. You can contact Christie Smith by emailing her at csmith@mossyoak.com.

David - Franchise Sales Associate

David Hawley has served as Franchise Sales Associate for Mossy Oak Properties, Inc. since early 2008. In this capacity, David is responsible for communications to those interested in joining the Mossy Oak Properties network. A 2007 graduate of the University of Alabama with a bachelor’s degree in Real Estate Finance, David combines his understanding of the real estate market with his deep passion for the outdoors and land. In his spare time, the Livingston, Alabama native enjoys hunting, fishing, attending sporting events, and music. He is a member of the Livingston United Methodist Church. You can contact David Hawley by emailing him at dhawley@mossyoakproperties.com.