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Editor’s Note: If Mossy Oak Properties’ clients only use their forestlands to grow trees, they’ll lose much of the true value of their property. "My family is not only in the timber business but also in the relationship business," says Nordeck Thompson of Huntland, Tennessee. "If I'm going to do business with you, I want to be your friend. So I use my family's forestlands to build friendships and business relationships that help me grow my family's business on the land where we also grow timber."
 "Our dad, Bill Thompson, always felt that you needed one big greenfield for wildlife on every 100 acres of timberland that you owned or managed," Thompson mentioned. "On every 100 acres that we grow timber on, we plant at least one, 2- to 3-acre greenfield for wildlife." Thompson and his family have discovered that their lands having abundant wildlife like deer, turkey and ducks not only enhances the value of their property but also provides an economical way to entertain business clients, get to know them as friends and grow their family's business. "When I can take a banker or one of our clients out and show him a flight of mallards coming in to land on a field we've flooded, let him listen to six turkeys gobble before the first rays of daylight appear and/or enable him to see six or eight bucks in a greenfield, I've made a friend with whom I can build a business relationship." Thompson emphasizes that building friendships strengthens business relationships and gives this example. "The materials manager at a furniture plant may have 900 people calling him trying to sell him lumber. I have to build a relationship with him if I expect to get some of that business. The timber business is relationship-driven, and working at those relationships will build your business." Thompson has learned that building business relationships has a greater value than the timber he grows on his land. That's why he plants crops for wildlife and floods fields for waterfowl. Thompson also realizes that his land has intrinsic value. He wants to preserve and pass on to future generations that heritage just as his dad has passed it down to him and his brother and sister.
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